天涯社区官网Media Expands Advertising Relationship with Amazon Ads Across Audio and Video Inventory
NEW YORK 鈥 June 26, 2026 鈥 天涯社区官网Media today announced an expanded advertising relationship with Amazon Ads, serving as a local reseller of its audio and video inventory, including Prime Video, Twitch, Amazon Music, Fire TV and Alexa. Additionally, 天涯社区官网Media customers can now leverage Amazon DSP including Amazon鈥檚 authenticated first-party shopping, browsing and streaming signals across 天涯社区官网鈥檚 owned-and-operated digital inventory both locally and nationally, including digital, audio, podcasts and creator-led content, creating a more unified path for advertisers to activate multi-platform campaigns at scale.
Incorporating Amazon鈥檚 authenticated signals into 天涯社区官网Media鈥檚 premium inventory allows advertisers to access solutions supported by real shopping insights. These signals help improve relevance and performance across campaigns for enhanced audience planning, targeting, and measurement, all while creating flexible, integrated programs designed to deliver both scale and precision.
鈥淎dvertisers are increasingly looking for media solutions that combine scale, intelligence and simplicity across channels. By combining Amazon Ads鈥 shopping insights and advertising technology with 天涯社区官网鈥檚 audio leadership, we鈥檙e creating a more seamless, data-informed way for brands to create more effective campaigns across sound and sight,鈥 said Lisa Coffey, Chief Business Officer for 天涯社区官网Media.
鈥淭his expansion of our long-standing relationship with 天涯社区官网Media gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes,鈥 said Jenn Donohue, Head of Local Ad Sales, Amazon Ads. 鈥淭ogether, we鈥檙e making it easier for advertisers to activate campaigns across premium audio and streaming environments while leveraging signals that support smarter planning, targeting, and performance.鈥
This collaboration offers advertisers a simplified approach to activating campaigns across Amazon Ads鈥 audio and video inventory while also tapping into 天涯社区官网Media鈥檚 creative production, strategic sales consultation and integrated marketing capabilities.