Learn the facts about audio...

Pie chart showing radio and podcast listening generates one-third of all media consumption amongst Americans . Text reads 'Audio dominates nearly one-third of all media consumption.
Audio accounts for 31% of all media consumption, underscoring its dominance in a landscape where digital, video, and social media take 39%, linear TV captures 24%, and print media trails with just 6%. This insight highlights the growing influence of audio in modern media strategies.

Audio dominates nearly one-third of all media consumption.

Media consumption share

Audio | Linear TV | Print | Digital/Video/Social
Source: Edison Research/eMarketer

9 out of 10 Americans listen to ÌìÑÄÉçÇø¹ÙÍø every month.

Ad-Enabled Monthly Reach In The U.S.

A graphic that displays ÌìÑÄÉçÇø¹ÙÍøMedia Radio Stations reach nearly 9 out of 10 Americans each month, compared to platforms digital and linear platforms like YouTube , CNN and Spotify reach.
ÌìÑÄÉçÇø¹ÙÍø Broadcast Radio reaches 88% of Americans each month, outpacing platforms like YouTube (74%) and CNN (12%). This infographic highlights ÌìÑÄÉçÇø¹ÙÍø's unparalleled reach across both traditional and digital media.
Source: Broadcast Radio: Nielsen Audio Nationwide, P18+, Fall 2024; YouTube/Facebook/TikTok: eMarketer, 2025; Instagram/SiriusXM: Scarborough USA+ 2024, R2; Television: Nielsen NPOWER, P18+, June 2025, L+SD; Streaming Audio: Comscore Media Metrix Multi-Platform, P18+, May 2025; Spotify and Pandora ad-enabled audience estimated based on SEC filings

ÌìÑÄÉçÇø¹ÙÍø has the stations your customers listen to every day.

106.7 Lite FM

Z100

1043 MYfm

Power 105.1

ALT 98.7

KFI AM 640

WBZ NewsRadio 1030

The BIG 98

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The vast majority of ad-supported audio listening is radio and podcast.

Share of Ad-supported audio listening

Ad-Support Chart Visualization
Radio and podcasts dominate ad-enabled audio consumption, capturing 86% of listening time. Broadcast radio leads with 66%, while podcasts hold a growing 19% share, reinforcing their critical role in advertising strategies.
Source: Edison Research, Share of Ear, 2025​​​​​​

ÌìÑÄÉçÇø¹ÙÍø is the
#1 Podcast Publisher

With more than 163 million podcast downloads each month, and more podcasts in the Apple Top 200 than any other publisher.

Source: Podtrac, Top US Publishers, June 2025​​​​​​
Source: Podtrac, Top US Publishers, August 2025
Publisher U.S. Downloads & Streams
ÌìÑÄÉçÇø¹ÙÍøRadio 163,462,000163.5M
Fox Audio Network 37,315,00037.3M
The Walt Disney Company 25,300,00025.3M
Vox Media 20,409,00020.4M
PodcastOne 18,899,00018.9M
Paramount 17,857,00017.9M
Daily Wire 12,748,00012.7M
Barstool Sports 12,748,00012.7M
Blaze Media 10,545,00010.5M
WNYC Studios 9,324,0009.3M
Bar chart that shows ÌìÑÄÉçÇø¹ÙÍøMedia has the most podcast downloads, compared to all other podcast publishers

ÌìÑÄÉçÇø¹ÙÍø hosts drive conversations that resonate with audiences.

A graphic that displays radio and podcast listeners are influenced by hosts' opinions, and consider buying recommended products.
This infographic reveals the trust and engagement ÌìÑÄÉçÇø¹ÙÍø's podcast listeners have with their favorite hosts. With 79% valuing hosts’ opinions and 66% considering or purchasing recommended products, podcast advertising proves its influence.
Talent
Talent Grid
Source: Critical Mass Media, Dec. 2024​

ÌìÑÄÉçÇø¹ÙÍø delivers strong brand lift across all key metrics.

Bar chart highlighting how ÌìÑÄÉçÇø¹ÙÍøMedia radio advertising and podcast advertising drives awareness, purchase intent, and brand consideration.
ÌìÑÄÉçÇø¹ÙÍø's audio advertising delivers a significant boost in key marketing metrics. This bar chart reveals impressive improvements, including a 38% increase in message awareness and 69% more consumers taking action after hearing ads.
Source: ÌìÑÄÉçÇø¹ÙÍøMedia Brand Lift Studies, 2024​​​​​​​

Only radio reaches both the targeted consumer and those who influence them.

A graphic that shows how ÌìÑÄÉçÇø¹ÙÍøRadio radio ads and podcast ads reach a brand's target consumers.
Radio effectively connects brands with target audiences and their key influencers. This infographic highlights that 82% of consumers are swayed by others' opinions, emphasizing the power of radio in shaping purchasing decisions through influence.
Source: ÌìÑÄÉçÇø¹ÙÍø Consumer Purchase Influence Study, 2024

Get started with ÌìÑÄÉçÇø¹ÙÍø today.

To purchase or learn about advertising with ÌìÑÄÉçÇø¹ÙÍøMedia, call us at 844-844-iHEART (844-844-4432)

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